Our online privacy notice describes what personal data and non-personal data we may collect from you, how we collect that data, how we protect it, and how we may share it. We also describe what you can do to access and change the data we’ve collected, and how you can limit our sharing of it. Our online privacy notice also provides details on how to opt-out from having your personal data collected. Our online privacy notice applies only to information collected through our website and not to information that may be collected offline. This document governs the privacy notice of our website, www.betterthansugar.com. This website is owned and operated by Wisdom Natural Brands, 1203 W. San Pedro St., Gilbert, AZ, 85233. Effective date: May 25, 2018 Last modified: September 18, 2018

Term Definitions

• “Non-personal data” is information that in no way can personally identify any individual.
• “Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, by name, identification number, location, online identifier or to any factor specific to the physical, physiological, genetic, economic, cultural or social identity of that person. Personal data is, in many ways, the same as Personally Identifiable Information (PII). However, personal data is broader in scope and covers more data.

Your Consent

By continuing to use our website, you consent to our online privacy notice.

Information We Collect

Generally, you control the amount and type of information that you provide to us when using our website. We collect your personal data in the following ways:

Automatic Information

We automatically receive information from your web browser or mobile device. This information may include the name of the website from which you entered our website, if any, as well as the name of the website you’ll visit when you leave our website, your internet service provider’s name, your web browser type, type of device (mobile or not), your computer operating system, and data about your browsing activity when using our website. We use all this information to analyze trends among our users to help improve our website.

Cookies

Our website uses cookies. Cookies are small text files that are placed on your computer by websites that you visit. Below is a list of cookies we use and why.

• Universal Analytics (Google and LuckyOrange) – These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. These cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. For more information, or to opt-out of these services, please review Google’s overview of privacy and safeguarding data and LuckyOrange’s privacy policy. To opt-out of being tracked by Google Analytics for our website, please follow this link.
• Tracking Tools
  • Facebook Products and Business Tools – These cookies, the Facebook Products and Facebook Business Tools, enable Facebook, Instagram, and Messenger to offer online-based interest ads. These cookies also allow us to understand the information we receive about you including information about your use of other websites and apps, whether you are registered or logged in to Facebook. You can adjust what ads you see from advertisers by visiting your Facebook Ad Preferences. To opt-out of seeing ads from our company, instructions on how to hide our ads can be found on this page. For more information, please review Facebook’s data policy.
  • Lead Forensics – These cookies collect personal data from a user, which is limited to first name, last name, email address, social profiles (limited to LinkedIn) as well as business IP address. Other business-related data may also be processed including business name, job function, turnover and business address, however it will never collect further personal data such as those classed under “Sensitive Personal Data”. For more information, please review their privacy policy.
• Advertising (Google and AdRoll) – These cookies are placed and used to develop a profile of your browsing interests and allow our ads on other websites related to your interests. To learn more about these cookies, how to opt-out, and what information they collect and use, please review AdRoll’s privacy policy and your Google Ad Settings. You will see less advertising from our company if you disable these cookies.

Changing Cookie Settings

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage cookies on your browser, visit the browser developer’s website. Although, if you disable certain cookies, you may not be able to access features on our website correctly or at all.

Retention of Personal Data

We retain all personal data collected from you as long as the data is relevant to our business or advertising purposes, or until you request that we remove the data by contacting us via the contact form provided below. The personal data we can remove is only that which is accessible to us. This would include any data directly submitted to us. Otherwise, data removal from our third-party integrations will need to be initiated by you, the user, by following the links provided throughout this privacy notice.

Communication and Emails

Live Chat Policy

If you choose to use our live chat service, powered by Intercom, information inputted/provided by you will be collected and stored. For more information, please view Intercom’s privacy policy.

Commenting Policy

Our website uses the third-party app Disqus to power our commenting system. Any information inputted/provided by you will be collected and stored. For more information, please view Disqus’s privacy policy.

Email Marketing

When you opt-in for email communication about our company or products, we will use the email address you provided when you registered for our email newsletter. We may also send you emails with promotional information or offers from us, our sister companies, or affiliates. At any time, you may change your contact preferences by using the “Preferences” link or opt-out by using the “unsubscribe” link found at the bottom of the most recent email sent to you from us.

Online Forms (Gravity Forms)

When you fill in any of our website forms, information provided by you is stored and saved in our database. In addition to information provided by you, automatic information, such as your IP address, is collected. The information is utilized by our staff for the purpose of communicating with you. Our website forms are powered by the third-party software, Gravity Forms. To learn more, please review their privacy policy. To request access to your data or have your personal data deleted or removed, please contact us via our contact form listed below.

Security Policy

Our website is secured using the industry standard, Secure Sockets Layer (SSL) encryption. It encrypts all your personal information, including name and email, so that it cannot be read over the internet. Unfortunately, we cannot guarantee against the loss or misuse of your personal data or secure data transmission over the internet because of its nature.

Changes to Our Privacy Notice

We reserve the right to change our privacy notice at any time. If our company decides to change this privacy notice, we will post those changes on this page so that our users and customers are always up to date on what information we collect, use, and disclose. When we change the policy, we will update the “last modified” date at the top of this page. Your continued use of our website, services, and products after any change to this privacy notice will constitute your acceptance of that change.

Questions About Our Privacy Notice

If you have any questions about our privacy notice, please contact us via our contact form.